I want to tell you about some of the most talented entrepreneurs I’ve ever met.
No, I’m not talking about the big Internet marketing gurus. I’m not talking about our Zero to Launch students. (Who’ve created six- and seven-figure businesses with our help.)
I’m talking about the IWT team.
Over the years, we’ve transitioned from a one-man shop to a team of 50+ world-class designers, copywriters, product developers, engineers, support staff, and project managers.
Everyone who works here is a top performer.
But here’s what I didn’t know until our recent meet-up in Austin, TX.
Many of our best employees (the ones who earn 25% raises, get promoted, or execute our biggest projects) also have amazing side hustles.
For instance, our engineering lead just got a patent for his MMA training dummy. Our launch manager teaches Excel in NYC. Our senior copywriter shows college students how to graduate faster.
All while doing top-notch work here at IWT.
At first, I wasn’t surprised. We hire talented people with tons of ambition. But was that it? What else did they have in common?
I asked around (and I could write a whole blog series about what people told me) but here’s the most interesting thing I discovered.
Over 75% of them took the same 3 IWT courses. On their own time. Without being asked.
Now, for the first time ever, I’ve bundled them into one place — Top Performer Package — so you can get your projects off the ground with the same material our team uses.
Ever notice how with some people, when, “I’m going to…”
You know they’ll actually do it?
But when you set the same goals, you’re not so sure. Maybe you will do it. Maybe not.
Each time you try, it's a yo-yo. You start, hit a roadblock, lose motivation, then beat yourself up for not finishing.
And the cycle repeats itself over and over and over again.
It’s frustrating and discouraging. Worst of all, you're not doing the things you really want to accomplish.
The truth is, you’re more than capable of achieving every goal you set. But if you really want to accomplish the goals you set, you need a better strategy for getting things done.
A proven system that helps you stick to — and finish — everything you start.
That’s exactly what I have for you in Finisher’s Formula — my course on overcoming procrastination, anxiety, and learning the strategies to go from "lazy" to getting things done.
Ten years ago, I was a scrawny 127 lbs college student. I thought I could never put on muscle because I’m just a skinny Indian. I spent years wishing I could, without doing anything about it.
You know what changed?
I got tired of looking around, watching other people get fit, and feeling left behind. I finally said ENOUGH! and did something about it.
I invested in a trainer, started eating better, and made working out a habit. I built a system that virtually guaranteed my success.
Since then, I’ve put on more than 40 lbs of muscle, which feels amazing. And it’s crazy to think about how far I’ve come.
I’ve used these same habit-building techniques to earn more money, grow my business, and live a Rich Life.
I stopped dreaming and started accomplishing.
Now I want you to experience this radical shift in your life — no matter how many times you might have struggled to stick to your goals in the past.
How many times have you said to yourself:
And how many times have you followed through on those goals?
If your answer is “not often enough,” don’t worry.
It’s not your fault. And with the systems, frameworks, and strategies I’ve distilled over the past decade, you can learn how to make your habits stick for life.
Once you know how to do this, you virtually guarantee success in everything you do — from this moment forward.
I want you to have access to this same material. And now you can.
Finisher's Formula is a 10-day, online, HD video course that gives you the tools and mindset shifts you need to quit being lazy, unmotivated, distracted, and unable to finish anything…and START achieving your goals.
This course isn't just about productivity, weight loss, or skill building.
Instead, it goes much deeper into developing the habits and systems to guarantee success from this day forward.
"For the longest time, I've wanted to be an author…And thanks to your encouragement, I finished a book, on deployment, (with less than 4 hours of sleep in a 24 hour period on average) and a freelance editor I hired is now editing it. I am going to take it to a book conference in January and shop it around to agents."
“I arrived in New Zealand 3 years ago with nothing. In that time, using the information from the Finisher's Formula, I have built up a 6 figure income in less than a year from my job and stuff on the side.
I have just negotiated a 10% increase in pay from my current job. Plus, I'm also being head hunted by our competition.”
Do you ever look at extraordinary achievers and wonder, “How do they do it?”
It’s easy to think they’re naturally gifted or some type of genetic mutant.
Take Arnold Schwarzenegger for example. Yes, the guy was a fitness legend and had great genes.
But there are thousands of people that have access to a gym, even better genetics, and even more time than him that struggle to manage their weight — for years.
While we like to pretend it’s luck or magic or fate that cause people like Arnold to find huge success, that’s just not true.
Top performers have gone beyond mere tactics. They’ve mastered the psychology of success.
And now I’d like to encourage YOU to go deeper — to master YOUR psychology.
Here's the truth: You could have all of the luck, connections, and funding in the world, and it still would be pointless if you don't tackle your psychological barriers.
Take the guy who says he wants to find a job that lets him follow his passion. He browses blogs, complains to his friends, and wishes he knew what his passion was.
But if you dig deeper, he's been talking about wanting to work at Google for 3 years, but he's never applied.
So there he sits, toiling away at his 9-5 job, missing out on opportunities, happiness, and money — all because he couldn't conquer his internal fear that he wasn't qualified enough. The job was staring him in the face, but his invisible scripts held him back.
We tell ourselves we're too busy to start a business, learn to cook, or start dressing better.
"If I just had more hours in the day..."
Our next step?
We search around for the latest productivity app! Do you really think the reason some people are 10x more productive than others is because they've discovered some special app for their iPhone?
Of course not.
We all have the same 24 hours in the day. Productivity is not about apps or tactics, or you would have already done it. It's about conquering your psychological barriers around time management.
Have you ever planned a first date?
We obsess over what we're going to wear, endlessly research restaurant options, and every other bit of minutiae. Then, we see our date and realize…we have no idea what to say. The negative self-talk starts before we even open our mouths — before we even set foot in the restaurant!
These are the best of the best "mental frameworks" I've used in my personal and professional life.
These mindsets didn't come easy.
To discover these frameworks, I spent years studying top performers from over 20 industries: CEOs, Olympians, authors, models, actors, magicians, and Hollywood writers.
I studied these frameworks. I tested them all myself. And I slowly winnowed them down to the best, most impactful 30 frameworks of all.
The course is designed to help you take action — and actually rewire your inner psychology
Here's some of what we'll cover:
Just ONE of these insights could radically change the way you look at the world. In this course, you'll get 30 of my very best Success Triggers.
This isn't just about "more information." You KNOW what you should do. But there's more to taking action than learning yet another tactic.
If you ALREADY know what you should be doing...and you're STILL not doing it...are you ready to confront your own inner psychology?
Is waiting another 3 months really going to change anything? If you're brutally honest with yourself, didn't you say that 6 months ago? A year? 5 years ago?
What will another few months really change?
If not now, when?
How many emails do we send every year?
But what do we do? We simply write what we think. That's like walking into an interview and simply "answering their questions." If that's your plan, you've already lost.
TOP PERFORMERS KNOW THAT 80% OF THE WORK IN AN INTERVIEW IS DONE BEFORE YOU EVER SET FOOT IN THE ROOM. The same is true of email: 80% of the work is done before you ever write the first sentence.
But nobody teaches us this! They give advice like "write short emails — nobody wants to read long emails." (Which, by the way, is not true. I've generated literally millions of dollars writing long emails.)
And honestly, how many of us just write whatever email we want, then complain when people don't respond?
For the first time, I'm opening up my private vault to show you the actual emails I've sent and received that have made winning impacts.
But not just the emails. I want to share my personal feedback on WHY these emails work. In fact, I'll share my actual analysis for every email, showing you where the email works and where it fails. You'll also get inside techniques I've never revealed publicly — ones I developed myself and tested with millions of emails.
There is no other way to access this material. You cannot hire me to write emails for you, even at my hourly rate of $3,000/hour (not a typo). I only write emails for myself.
But you CAN get access to the actual psychology of how I developed my emails over years and years of testing. Then you can see the word-for-word emails, including my analysis of each one.
There's no need to reinvent the wheel. Use my years of testing to copy and paste these emails — and watch the results roll in.
Don't ever feel "stuck" at not knowing what to write. You'll get actual scripts that help you build instant rapport, but also get down to business — all respectfully and ethically.
And don't worry about your emails being ignored. Since these subject lines have been tested, you'll be confident your email will be seen AND responded to.
Finally, thanks to the years of testing this material, I'm so confident that I'm going above and beyond to provide this guarantee.
If these courses don't make your boss notice you, get you cooler projects to work on, or land you a raise in your next performance review, I don’t want your money.
I’ve personally used the techniques in these 3 courses to change the course of my career. And my team has, too. Now I’m revealing these systems, secrets, and done-for-you scripts for a fraction of what it cost me to discover them, so you can succeed faster.
The only catch? You need to act now. I’ve never offered Top Performer Package before — and and I can’t say for sure when I’ll offer it again. If you want to arm yourself with the same psychological tools and mindsets my top team members used to get promoted and skyrocket their careers, now is your chance.